Yep, you were this close to gaining a very loyal customer.
But alas, you chose to go the sexist, demoralizing route with your latest “You’re Not You When You’re Hungry” commercial.
The ad is an Australian one for the candy bar, and in it construction workers catcall to women on the street. Except instead of the traditional, expected misogynistic comments, the workers yell empowering things like, “I’d like to show you the respect you deserve!” and “I appreciate your appearance is just one aspect of who you are!”
The women are obviously surprised and delighted because—wow!—men are being respectful and empowering!
But, it turns out, their respect and empowerment is only because “you’re not you when you’re hungry.” That’s right, according to this commercial men only build up women when they’re so hungry they’re not their natural selves—their natural sexist selves.
Is the idea of a man supporting women’s equality and empowerment that crazy and far-fetched? I don’t think so, because my husband is one of them.
I wish our world—from the big stuff like public policy all the way down to the little stuff like candy bar ads—would start recognizing that men genuinely respecting women isn’t weak, silly, or unnatural.
Real men empower women, end of story. Tweet this!
What do you think of this commercial? Are the men in your life the kind who genuinely respect and empower women?
image via polaroidmemories on flickr